Sunday 17 July 2016

Branding the FlyinOrange

Well, this past week has been a flurry of activity for the FlyinOrange.

The switch over to YouTube from Vimeo (due to the 5GB/week cap on uploads) was only the tip of the proverbial iceberg. After getting most (about 300 GB) of my old raw footage uploaded, I took a gander at the Google Analytics data for the blog.

Some interesting trends emerged.

I was expecting the typical user to be male, European, 35 to 45.

Instead,  you the reader are most likely in one of two age cohorts (18-25 or 25-35), with equal chance of living in North America, Europe, Australia, or Brazil, and is as likely to be female as male.

Looks like a little expansion is needed to try to tap the core demographic of most novice/intermediate PG pilots.

Onto Facebook we go.

...and we need a logo.

Logo

Facebook Page




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